Erase The Cake is a new way to look at makeup removal; with the creation of the  ETC “puff’, the removal process can now be sustainable and more accessible than ever. The ETC Make-up Removal Puff was created for the new generation of consumers who want easy options for their skincare that keep the planet in mind. ETCU, Erase the Cake University Ambassador Program, was constructed to gain awareness about these brand values to the target audience while maintaining the brand's original identity through digital marketing and print design.